Vendors: Gardenia Orchidea

Gardenia was founded in 1961 and, in just a few years’ time, became a leading ceramics group operating in over 120 countries world-wide. Now led by Angelo and Massimo Bonezzi, the Group can boast a fi rmly rooted brand image thanks to a positioning strategy increasingly focused on mid-to-highend products. Throught the partnership struck in 1997 with Versace, a prestigious Italian fashion designer, the Ceramiche Gardenia Orchidea group has found an inspiring affi nity that has led to major achievements. The spirit uniting the two brands springs from a shared passion for interior design and the decorative home details. Even today, Gardenia’s close relationship with the Milan-based fashion house is a source of great pride and inspiration. Launched in 2005, Garfl oor is the brand by the Ceramiche Gardenia Orchidea group that represents the cutting edge of R&D for porcelain stoneware materials.

Every year, on average, Gardenia manufactures a total of 6 million meters of ceramics, of which 2.5 million in bi-tech and 3.5 million in fi ne porcelain stoneware, and over 10 million special trims. The 450 employees who work every day at the company’s facilities, on a total 400,000 m2 area, can enjoy a stimulating workplace that is built around a goal of constant improvement and is designed for their safety and comfort. The Group handles the entire manufacturing cycle, directly managing every stage of creating its ceramics, from glazes to special trims, including craftsmanship and hand decoration techniques, which are typical of the fi nest traditions of the sector.

An integrated, fl exible organizational structure like the one of the Ceramiche Gardenia Orchidea group makes it possible to rely on an extremely vast, impressive sales network, which can handle the fl ow of information between the company and the market to constantly monitor trends and quickly respond to the needs of the POS and the end user. The Group’s sales division allows Gardenia and its brands to operate in a rapid, structured manner throughout Italy and the world-wide. Now more than ever, the company can guarantee excellent standards of effi ciency in the management of its automated warehouse, which allows the material delivery in just 48 hours.

Gardenia ceramics are the result of in-depth research into materials, fi nishes, and decorations; the company’s technical staff and product managers work side-by-side with architects and designers. The home is the true focus of Gardenia’s R&D work, creating products that are always designed for a very specifi c kind of living space. These ceramics embody new tastes and new concepts of space, following the path of architecture. The use of highly textured natural materials like wood and marble, and the redefinition of space through the uniformity and continuity of glass and metal surfaces are trends that Gardenia has captured and translated into new ceramics.