In 2001 the Company started the first domestic production of the ceramic granite ESTIMA® in order to satisfy the demands of the Russian construction market for new materials and technologies.

The use of advanced technologies and correctly estimated balance between its price and quality made the ESTIMA® the leader of ceramic granite sales in the market middle segment. Two years after the beginning of its operations the enterprise was already producing 3.5 million square meters of ceramic granite per year while after the launch of the 3rd and 4th production lines in the summer of 2005 the output rose to 8 million square meters. The increase of the production capacity allowed the Company to reduce the cost as well as to widen the range of its ceramic granite collections and to expand to the higher segment of the ceramic granite market.

Now ESTIMA® is an unquestionable leader among the Russian ceramic granite producers in volume, range and quality. In 2006 the market share of the ESTIMA® ceramic granite was 14% while among the domestic manufacturers it came to 23%.

The Company's headquarters were set up in Moscow with regional offices operating in St. Petersburg, Ekaterinburg, Krasnoyarsk, Tomsk, Samara, Rostov-on-Don, Novosibirsk and Kazan. The Group's subdivisions are operating in the Republic of Belarus and Kazakhstan.